Introduction

Instagram and TikTok are still the ultimate platforms for building a digital brand. But in 2025, which strategies actually work?

1. AI-Generated Content

Tools like Midjourney and Runway allow brands to create original, engaging content without advanced design or editing skills.

2. Interactive and Immersive Videos

Interactive formats—such as polls, AR filters, and 3D videos—capture attention and increase engagement.

3. The Evolution of Influencer Marketing

Goodbye to generic influencers—niche micro-influencers now generate more authentic and targeted engagement.

4. TikTok and Instagram SEO

With algorithm updates, optimizing keywords in descriptions and subtitles is now crucial for discoverability.

Conclusion

Brands must adopt a more creative, data-driven approach to maximize visibility and engagement on Instagram and TikTok in 2025.